PRODUCT: it's real squeeze mask - bija
COST: <1,000 WON ($1)
DESCRIPTION: This is one of many ingredients in Innisfree's It's Real Squeeze masks. This one claims the "bija" benefit, a fruit/nut from the torreya tree (a type of conifer with scant online information) which the packaging claims is a "precious" ingredient. Additionally the mask has a Jeju green complex: green tea, tangerine, cactus, camellia leaves, and orchids, all of which have varying anti-inflammatory and soothing properties presumably, aside from smelling delightful. The mask goes on after toner for 10-20 minutes before bed.
EXPERIENCE: A lot of "essence" (liquid) was in the package and seemed to drip while waring the mask, more than other sheet masks I've experienced. I felt a slight tinging, probably from the alcohol ingredient. (Side note: I always read the ingredient list after I try a one-off product as a "blind-test" study.) I did not notice any particularly enhanced moisturizing effect.
INGREDIENT ANALYSIS: This should be called a "grapefruit" mask as that's the primary fruit/plant ingredient, followed by aloe. Bija oil appears pretty low on the list along with some other nice ingredients on here (green tea, tangerine) though not in any significant proportions.
SMELL: I sniffed and sniffed but no noticeable smell. However, 50 Shades of Snail noticed a distinct initial alcohol and baby powder smell.
YAY OR NAY: Nay
INGREDIENTS: Water, Glycerin, Butylene Glycol, Ethanol, Citrus Paradisi (Grapefruit) Fruit Extract, Betaine, Xanthan Gum, PEG-60 Hydrogenated Castor Oil, Ethylhexylglycerin, Aloe Barbadensis Leaf Juice, Bija Oil(1mg), Sodium Hyaluronate, Tangerine Peel Extract, Orchid Extract, The green Tea Extract, Camellia Leaf Extract, Prickly Pear Extract, Disodium EDTA, Phenoxyethanol, Fragrance
With a background in molecular biology, I worked for decades as a scientist and science journalist. I use my background to look into the science of affordable and high-quality Korean skincare products. Then, I share my findings with you!